Nordic Bike Expo – where you meet the largest cycling audience in the Nordics
Vätternrundan is more than just a race – it’s an icon in the cycling world. Since 1966, hundreds of thousands of cyclists have challenged themselves around the shimmering waters of Lake Vättern. 'Cykelveckan' (Bike week) brings together 25,000 participants, 80,000 visitors, and cyclists from nearly 70 nations – in the heart of cycling, Motala. Want to experience Vätternrundan’s races and the magical June light from the saddle? Learn more and sign up at vatternrundan.se.
Right in the middle of this cycling festival, Nordic Bike Expo takes place – the must-attend event for the cycling industry. Nowhere else in the Nordics will you reach so many cycling consumers at once. The event area is strategically located, surrounded by family and food zones, right between the start and finish areas, and next to the race number pick-up tent – ensuring a steady flow of participants and visitors. You’ll also find a test track for recreational and commuter cycling, as well as a speakers’ corner where experts and cycling personalities share their insights and inspiration.
Want to maximize your presence? Book your space at Nordic Bike Expo!
When? June 6-7 & June 12-14
Where? Motala harbour, Sweden
Why choose Nordic Bike Expo?
Right audience: We target both beginners and experienced cyclists.
Flexible exhibition spaces: We offer a range of event spaces, tailored to your preferences.
World-class visibility: Vätternrundan's media reach reached 220 million contacts in 2024.
International exposure: Visitors and cyclists from around the globe.
Credibility: The Vätternrundan brand is associated with public health and sustainability.
Picturesque surroundings: Motala in June creates a perfect setting for a successful event.
Exhibitor spaces
Exhibition space 3x3 m: 20,000 SEK
- Tent, flooring, carpet, and top sign featuring your brand name.
- Visibility in the Vätternrundan event guide.
- Sales rights available upon reservation.
Exhibition space 5x5 m: 40,000 SEK
- Tent, flooring, carpet, and top sign featuring your brand name-
- Possibility for additional services.
- Visibility in the Vätternrundan event guide.
- Sales rights available upon reservation.
Showroom space: 25,000 SEK
- 5x2.5 m area in a tent with flooring and carpet.
- Access to a bike test track.
- Opportunity to brand and rent accessories.
- Visibility in the Vätternrundan event guide.
Additional services: Do you need help with store design, branding, or checkout solutions? We offer tailored service and connect you with our professional suppliers.
Please read through the information below so you don't miss any important details!
Do you have any questions about Nordic Bike Expo? Contact: max.lundgren@vatternrundan.se.