In connection with the bike week during Vätternrundan on June 6-8 and June 12-14, we offer several attractive events, right in the heart of the lake town of Motala, beautifully located by the shores of Lake Vättern. We welcome cycling brands, health services and products, crafts, souvenirs, food and treats, travel and destination tips, and much more. We are also interested in exciting concepts, happenings, and launches.

With us, you become an important part of the event experience, as the medium-sized Swedish town of Motala transforms into an international mecca for cyclists from all over the world. With both the start and finish in Motala and several different recreational races spread over two weekends, you have great opportunities to strengthen your brand, build relationships, launch products, and give consumers the chance to try them out. By tailoring your offering to both beginner cyclists and cycling enthusiasts, families with children, and other visitors, and integrating your participation with advertising on Cykla.se, you will achieve excellent exposure. Here you can read more about the various recreational races.

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